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The Association for Technology

We believe that every company – from big, multinational companies to startups – has a voice in shaping our vibrant industry. Join the Consumer Technology Association (CTA)®, and all our member companies, and together we'll face the most pressing issues affecting your business. 

Become a member

1200+ Member Companies

30+ Free Research Reports for Members

20+ Divisions, Councils and Working Groups

What We Do

Empowering technology companies across the industry to push boundaries and create transformative solutions.

The mission of CTA is to help innovators of all sizes grow their businesses. Through targeted advocacy, collaborative standard setting and cutting-edge insights, we provide the tools and support that businesses and individuals need to shape the future of technology and drive meaningful progress. 

CTA is also the brand behind CES®, the world's most powerful technology event.

Our Work

  • Our Advocacy

    Through policy work on Capitol Hill, we protect the innovation economy from laws and regulations that delay, restrict or ban the development of technologies.

    view all policy filings
  • Policy Filing

    CTA Comments on the USMCA Joint Review

    November 2025

  • Policy Filing

    CTA Comments to BIS on Affiliates Rule

    October 2025

  • Policy Filing

    CTA Comments to USTR on NTE 2025 Topics

    October 2024

  • Our Research

    Get exclusive research from CTA industry experts to help you predict market conditions and plan for the future. Whether it’s evaluating technology trends or forecasting industry sales, you’ll understand the opportunities and barriers to get products to market.

    View all research
  • Research

    2025 Consumer Technology Holiday Purchase Patterns

    October 2025

  • Research

    2025 Technology Lifecycle: Consumer Ownership & Upgrade Insights

    October 2025

  • Research

    Exploring the Untapped Potential of Home Audio

    October 2025

  • Our Standards

    Market-shaping decisions start here. Influence the standards-setting process by becoming an early player in market-shaping decisions. ANSI accredited, CTA standards have shaped industry as we know it today.

    View all standards
  • Standard

    A DTV Profile for Uncompressed High Speed Digital Interfaces

    October 2025

  • Standard

    WAVE - Web Application Video Ecosystem - Web Media API Snapshot 2025

    October 2025

  • Standard

    Best Practices for ATSC 3.0 TV's, Audio

    October 2025

CTA Membership

Join our community of innovators and shape the future of technology.

Our Events

CES 2026

January 6-9, 2026

Las Vegas, NV

CES® is the most powerful tech event in the world — the proving ground for breakthrough technologies and global innovators. This is where brands get business done, meet new partners and where the industry’s sharpest minds take the stage to unveil their latest releases and boldest breakthroughs. 

Sign up

Upcoming Event

CES Unveiled Las Vegas

Sun January 4, 2026

Mandalay Bay Convention Center, Shoreline Exhibit Hall

Whether you’re an innovative startup or an established global brand, this event is your chance to get ahead of the game, stand out from the show buzz and break your news early to media influencers two full days before CES opens its doors. Elevate your brand with priority access to elite media influencers.

Register

Past Event Recordings

  • 43:28

    Conversation with a Commissioner: Former FTC Commissioner Rebecca Kelly Slaughter

  • 47:34

    CTA Accessibility Webinar

  • 41:37

    GenZ Webinar 4.10

Our Members

CTA members are leading the conversations that will shape the future of technology.

Since becoming a CTA member, I am now connected to deep conversations with other innovators on issues that matter to me most. When you make it that simple, you realize this organization touches every industry.

Carlos Nunez, Chief Medical Officer, ResMed

Get Involved

  • Join a Member Group

    CTA member groups offer promotional programs, research projects, industry training and more. 

  • Advocate for Innovation

    We work closely with regulators, legislators and public policy stakeholders to represent the entire industry’s interests

  • Join a Standards Committee

    Collaborate with your peers to create the standards that define the industry.

Latest Releases

  • CTA

    Despite Economic Headwinds, 152 Million Plan to Buy Tech Over Thanksgiving Holiday

    November 20, 2025
  • CES

    All-In Interview at CES Featuring McKinsey and General Catalyst on the Keynote Stage

    November 18, 2025
  • CTA

    CTA CEO: When Government Works, America Works

    November 12, 2025
  • CES

    CTA Announces CES Innovation Awards® 2026 Honorees

    November 5, 2025